Nava / UGC creators / Small business owners

UGC creators who are small business owners.

These are real small business owners who make videos on TikTok, Instagram and LinkedIn. Each one says who they are in their own bio, and their posts show it. Typical views run from 1.3K to 97K a post. Tell us your brand, and we find the 5 who fit it best and send them free, within a day.

Numbers are each creator's typical views on recent posts, checked November 3, 2026.

Who hires them

Brands that sell to small business owners

Point of sale and payments, accounting and invoicing, website builders and Shopify apps, booking tools, marketing tools, business banking.

Briefing

How to brief small business owners

  • Film at their own shop, salon or workshop. The place is the proof.
  • Owners talk about time and cash flow. Open with the problem in their words.
  • Many sell on TikTok Shop or Etsy themselves and know what converts. Ask what they'd change in your brief.
How we check

Real people, no AI

We start from the creator's own bio, then read their posts: active lately, on topic, views that hold up against followers, and no engagement traded in groups. A person reads every profile before it reaches you.

What it costs

Start free. Pay when it's working.

Your top 5 small business owners, ranked for your brand, are free. Then Solo is $27 a month for 25 new creators of one type, and Pro is $97 a month for 100 across up to five types. Or we message them with your brief and bring back the ones who said yes, quoted per creator.

Other creator types