Real small business owners, software engineers, parents and gym-goers, on camera for your brand. Tell us who buys from you and we find the creators who fit.
Real people, no AI. Every creator below says who they are in their own bio.
Ads land when your customer sees someone they recognize as one of their own. We find those people, check they're real, and rank the five who fit your brand best.
"Hiring UGC creators is one of the hardest parts of marketing an app as a dev."
Adrià Martinez, app developer, on X
"From those 150 to 250 DMs, you're probably going to get like five or six really good creators."
Hector Serrano, who runs 50 UGC creators at an AI startup, on Lenny's Podcast
"The risk versus reward is not worth it."
Hector Serrano, on AI-generated creators in ads, same episode
125–250
About 10–21 hours of searching and messaging.
$0
Your top 5 creators, ranked for your brand.
$27/month
New creators every month, one creator type.
About $1 a creator. A sourcing hire costs $1,000+ a month.
Start Solo$97/month
For teams testing new faces in ads every week.
Under $1 a creator, a fresh batch for every ad test.
Start ProWe message them with your brief and bring you creators who said yes, with their rates. Quoted per creator on a 20-minute call.
Month to month, cancel anytime.
| Nava | AI avatars | Creator marketplaces | A UGC sourcing hire | |
|---|---|---|---|---|
| Who's on camera | Creators who look like your customers: same age, job and life | A face no one has met | Whoever answers your post | Whoever they find |
| How they're picked | Matched to who buys from you, ranked for your brand | Off a menu | By who applied first | Depends on the hire |
| Proof they get watched | Recent views checked, not just followers | No audience | You check yourself | They check by hand |
| Time to a shortlist | Your top 5 within a day | Not a person | Days of sorting applicants | Weeks to hire, then 2–3 a week |
| New faces for the next ad | 25–100 new each month, never repeated | The same avatars other brands use | Post another job | As fast as one person can go |
| Cost | Free to start, then from $27 a month | Monthly subscription | Fees plus your time | $1,000+ a month |
Tell us who buys from you. We'll email you the 5 real creators who fit your brand best. Want new ones every month? Pick a plan.
Reach 50 million+ creators who look like your customers.
Look for an email from Ricky at Nava. Nothing by tomorrow? Check your spam folder.
Your top 5 creators of one type, ranked for your brand, with typical views, their best video and how to reach them. By email, within a day. No card.
Every month you get new creators who match your customer, never the same person twice. Solo covers one creator type, Pro up to five, in weekly drops. Your first batch comes with a payment link, and you can cancel anytime.
TikTok, Instagram, YouTube and LinkedIn. Tell us where your customers spend time and we'll look there first.
They say who they are in their own bio, and their posts show it: shifts, job sites, classrooms, sales floors. We check that they're active, that their videos actually get watched, and that their engagement isn't traded in groups. Then a person reads every profile.
No. If you're running ads, your budget supplies the reach. What matters is that your customer looks at them and sees one of their own.
It depends on how many creators you need and how often, so we quote it per creator on a 20-minute call.